Sjölanda Erika
Chief Executive Officer of Hasse’s Wierd Drinks.
Our storyA little pantry chaos.
A little pantry chaos.
A lot of personality.
The anti-boring drink company. Built around absurd ingredients, shareable visuals and unexpectedly good moods.
Yes, it’s “Wierd”.
The spelling in Hasse's Wierd Drinks is intentional. A playful brand quirk for a concept that lives between cocktail culture, food comedy, internet memes and event entertainment.
Our mission: make cocktails people photograph first, laugh about second and remember long after the night is over.
The visuals are loud. The operating model is controlled, repeatable and designed to scale once the idea is proven.
LeadershipCEO Deputy CEO
Meet the executive team.
Raffe
Deputy Chief Executive Officer of Hasse’s Wierd Drinks.
The personality
Cheeky. Colorful. Clear.
Funny in public.
Weird, cheerful and intentionally over-the-top. Bubble typography, yellow, pink and blue, glossy drink imagery, handwritten notes and food-prop storytelling.
Disciplined behind the bar.
Standard recipes, clear labels and boring checklists. Never let the joke create confusion about safety, hygiene or responsibility.